Smaller Gas and Electricity Suppliers
uSwitch provides free, impartial online and phone based comparison and switching services to help customers compare prices on a range of services including gas, electricity, home phone, broadband providers and personal finance products, and according to their press release feature – ‘Why small can be beautiful when choosing energy suppliers’ it believes consumers should welcome news that small energy suppliers are taking on the bigger suppliers with market beating plans – offering more choice, especially for those looking for an alternative to the big six energy suppliers who dominate the market including British Gas, npower, E.ON and Scotish Power.
Two recent challengers include – OVO Energy and First:Utility – who have each launched highly competitive online energy tariffs; OVO averages out at £978 a year, while First:Utility averages out at £967 a year – making it £16 cheaper than EDF Energy’s online energy plan, costing £983 a year on average, being the cheapest plan offered by one of the big six.
Energy expert, Will Marples for uSwitch.com commented that this is the first time a ‘challenging’ provider has gone head-to-head with the major utility suppliers on price and actually beaten them!
He continued by saying that the reason for this is because their size is in fact working in their favour – they are nippy, nimble and therefore able to react quickly to falling wholesale prices which is beneficial for those consumers who have been looking for a viable alternative to – British Gas, npower, EDF, Scotish Power, E.ON and Scottish and Southern Energy – but were concerned about paying more for their energy as a result.
OVO and First:Utility are still new to the supplier market, and although they are small companies they are achieving big successes in differentiating themselves from the bigger suppliers; First:Utility was the first supplier offering all customers the opportunity to have a smart meter installed, giving householders a greater control of their energy usage, and now, they are positioning themselves as the UK’s cheapest provider.
uSwitch.com’s article concludes this is exactly the type of challenge the market needs and will result in consumers watching with interest to see how other suppliers respond!
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