Promoters of domestic energy efficiency messages would be better concentrating on the financial benefits rather than green ideals, new research reveals.
According to a survey conducted by home monitoring and control systems specialist Intamac, customers revealed that they are more likely to want to control energy settings and energy saving devices in the home for cost reasons rather than environmental ones.
The investigation showed that saving money was the top motivator, with only 28% of those questioned referring to climate change as their main driver. This was followed by just a handful who mentioned safety – such as preventing damage from water leaks or fire hazards – as a key concern.
Kevin Meagher, Intamac’s chief executive stated:
“It’s a sure sign of the times. Consumers are having to prioritise on their spending and while saving the environment is obviously important, personal finances are at the top of the list. This isn’t likely to change anytime soon if the predicted increase in domestic energy prices is anything to go by”
This follows the Governments step up to promote climate change as an issue now, not in the future, see Utility Exchange related article;
Utilityweek.co.uk/ News/ UK/ Electricity